It was a strong summer for the newly opened Swirls and Twirls in Port Jefferson Station and owner Erin Tortora hopes to keep the momentum going through the rest of the year.
The frozen yogurt shop opened mid July, next to the Port Jefferson Cinemas.
“It’s been going very well,” said Tortora, who left a career in the health field to start a venture that she thought the area needed.
“I saw a sign in the window that said Swirls and Twirls was coming and they were looking for an owner. I told my husband, that’s it. I am going to call,” she said.
Tortora put in long hours over the summer establishing her business, but said that her staff is doing very well and things are getting easier. The shop had been empty for years according to Tortora, who said the former spot was a pet shop.
“We took a leap and it is going well,” she said.
So how does a frozen yogurt shop keep the crowds coming when the weather gets cooler?
“We offer several types of birthday parties and they have been very popular,” said Tortora.
Parents can choose to have a full on party with pizza, dancing, games and of course dessert or they can scale it down a bit by pairing it with a movie at the Port Jefferson Cinema next door.
“You get popcorn and soda there and after it’s over, the party comes here for dessert,” said Tortora. It has proven to be a pretty popular option with five parties happening this weekend.
As for favorite flavors, Tortora said the longtime favorites vanilla and chocolate still rule.
Swirls and Twirls is located next to Port Jefferson Cinema on Route 112 in Port Jefferson Station.